Building a Fiber Marketing Company requires a complex understanding of problems through the entire textile industry supply chain including growers, processors, spinners, fabric formers, cut-and-sew manufacturers, retailers, and of course the consumer.
In this session, we present the story of the development of CottonEgypt program, better known as the Egyptian Cotton Logo
CottonEgypt is the first Fiber Marketing and Promotion Company launched in the 21st Century, utilizing virtual tools to coordinate the entire supply chain, as well as marketing managers worldwide.
By: Prof. Jeffrey P. Silberman Fashion Institute of Technology, USA
Submit Date: 6/7/2010 18:00