its first chief executive officer for Asia, Ermatinger will oversee all
business activities in the region, including the subsidiary Tommy
Hilfiger Japan, the joint venture Tommy Hilfiger China, and various
licensed businesses throughout the territory ..Based in the Tommy Hilfiger Hong Kong offices, he will report to Fred Gehring, CEO of the Tommy Hilfiger Group ..“The
company has a strong presence in the majority of Asian markets, but we
believe that an increased effort led by a seasoned executive such as
John will further enhance our presence,” said Fred Gehring, CEO of the
Tommy Hilfiger Group ..“We have learned from our experience in
Europe that the business benefits greatly when subtle adaptations and
focused, regionally relevant dedication is applied ..“John is the
ideal candidate to successfully lead the company’s great growth
opportunities in Asia, given his broad experience as a global retail
executive with particular expertise in this region.” ..Ermatinger,
who was president of Gap Asia Pacific for two years and president of Gap
Japan for three years before taking the Old Navy role in April, said:
“I believe that the Tommy Hilfiger core brand DNA makes it very
attractive to the youthful Asian market and that the base from which we
will be working is already quite significant through the territory ..“There
is great opportunity for significant growth, and I look forward to
building the business by further improving the overall proposition as it
relates to the specific needs of this large market.” ..Prior to Gap, he was the general manager of Asia Pacific apparel and Asia hub director of global apparel sourcing for Nike Inc .” ”