The seminar, held as part of preparations for the textile-clothing professional contact days in the United Kingdom, due on March 10-12, 2009, aims at promoting the Tunisian potentialities to export to the British market. In her intervention, the British expert exhorted the Tunisian exporters to work out a strategy of “conquest” of the British market (analysis of the consumer behaviour and competitiveness, price study policy, etc.) all the more so that the market imports 90% of its needs in textile products.
Tunisia should highlight its comparative advantages in this sector and opt for a policy of direct marketing with the British operators “meet the buyer,” she recommended. Great Britain is Tunisia’s seventh customer: it imports 3% of the Tunisian textile-clothing exports.
The share of these exports out of Tunisia’s total exports to the UK dropped during the last years, from 53.1% in 2005 to 15.5% in 2008. As regards imports, the evolution of the share of the United Kingdom, Tunisia’s 8th supplier, remains relatively steady.
This share was estimated at 1.7% in 2008, while it had been of about 2.2% in 2005.