” Arvind is also setting up design studios both in the US and in Europe. Apart from the design part, the studio will have a display section and creative sections. .“It’s all about adding value to our products and move up the value chain. We already have a presence in these countries. But having big names who have good experience in the US and Europe would add a lot of value to our product,” said an executive from the company. .The company already has designers working for it. But now, the textile major has started recruiting people full-time to focus on the foreign markets. .Of the company’s total exports, nearly 40% is being exported to the US market. The company supplies to leading players such as GAP and Levi’s. “The idea is to have Americans and European professionals working for us who understand the local markets better,” the executive added. .Recently, Arvind roped in a senior professional Tony Carnot to revitalise the design section in the US. Mr Carnot, who has worked as a vice-president with US-based textile major Swift Denims, is now associated full-time with the company. Industry sources say, this is also an indication of how Asian, especially Indian textile companies are emerging as a force to reckon with in the quota-free regime. .“We already have an office in the US. But soon we would have a bigger set-up, which would include a design studio. Names such as Tony Carnot will add a lot of value to our company and become the face of the company in the US market,” said the executive. .Similarly, the textile company plans to recruit marketing professional for its European market and set up two design studios here. “The details are being worked out. But the two studios will be on similar lines as the one in the US. We are in the process of recruiting people,” said a company source . “Source: The Economic Times .