The Dry Extreme shirt uses Smartweave technology to avoid embarrassing
sweat patches, keeping you dry and smart all day. The shirt has been
designed to avoid sweat patches forming by cleverly drawing perspiration
away from the skin and into the inner fabric and dispersing it as
vapour. The outer fibres of the shirt reflect moisture and prevent
discolouration..
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The Dry Extreme shirt has been developed in response to customer
feedback, Mark Yates, M&S Technical Manager says of the launch,
“Sweat patches can be an embarrassing problem for men, especially when
they are faced with stressful situations and looking sharp through the
summer months. Our Dry Extreme shirts provide the perfect solution to
this problem, giving the wearer a formal shirt with the hidden benefit
of keeping them smart and dry. We think they will be a great success
with our customers”..
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M&S Dry extreme shirts will be available at the following M&S
stores: Marble Arch, Bluewater, Handforth, Hedge End, Gemini and Argyle
and online”
Date:4/3/2011
Source:www.cnbusinessnews.com