Despite the recent demand slump, the domestic market is expected to
grow at around 9-10% in the next 5 years. Market is moving away from
the traditional segmentation to a much deeper and wider segmentation
based on consumer needs. .
Some of the segments that carry potential opportunities and to watch
out for are; Daily wear, Casual wears, Kids wear, School Uniforms,
Inner wear, Plus size clothing, Active wear/ Exercise wear/ Swimwear,
and Youth fashion / College fashion. .
The rural markets and ethnic wear are huge opportunities that are
popularly overlooked in favor of urban, premium and western wear and
these two carry immense potential. .
Indian domestic apparel market is currently pegged at between Rs
120-150 billion, with several high potential demographics still
untapped such as teens, extra large sizes and children, among others