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“/o:shapelayout>”/xml>”![endif]–>The apparel industry is aiming to reach US $5 billion in exports from the
sector by 2015. The major challenges faced by the industry will be to control
costs, to operate within the current labour laws and to set up an effective
supply chain.”br>”p class=”MsoNormal” style=”text-align: left; direction: ltr; unicode-bidi: embed;”>”span style=”font-size: 12pt; font-family: "Times New Roman","serif";”>
“br>
Fibre2fashion spoke exclusively to Mr Rohan Masakorala, Secretary General of
Joint Apparel Association Forum (JAAF), which is the apex body for the apparel
manufacturing and export sector in the island country. “br>
“br>
When quizzed about the major challenges faced by the industry to bring growth
in exports, he answered by saying, “We need to develop trade relations mainly
with China, Japan, India, Brazil and also develop trade arrangements,
particularly in the North American markets, along with which we need to
increase productivity and offer something different in the markets.””br>
“br>
When asked about the strategy being used by Sri Lanka to compete with the other
apparel exporting countries, he said, “Sri Lanka is a high quality reliable
destination. We have to focus on ethical and green manufacturing, along with
which we also need to focus on speedy deliveries”.”o:p>”/o:p>”/span>”/p>

Date:5/11/2010

Source:China Cotton Association Press Release