““We will be covering the big picture, with up-to-date feedback and facts on what our customers are saying and industry’s response to them, marketing information from the supply chain down, as well as what the phase-out means on farm with updates on fly strike management and alternatives to the practice of mule sing,” said AWI Product Market Manager Stuart McCullough prior to one of the events.Mr McCullough concluded: “The future for the wool industry is positive and we are taking the right steps to achieve the phase out. Australian Merino wool is a great natural fibre with plenty to offer, however, we must change and adapt to meet our customers’ needs.” .Source: Fibre2Fashion.