“Marc O’Polo represents a history of uncompromising progress in establishing a brand. The brand is synonymous with modern casual wear – clear-cut and down-to-earth, no fuss, no frills,” a jury spokesperson said. Marc O’Polo CEO Werner Böck, who received the award on behalf of the company, said: “The Forum Award is a great honour for us. In recent years we have established ourselves increasingly firmly in the premium segment, while sales have more than doubled in only ten years. Our campaigns reflect the keywords of our philosophy, Natural, Quality, Personality, Simplicity and Innovation, and are a major and significant element in our success. ..“The Forum Award underpins the positive developments of the past few years and confirms to us that we are on the right track to reach our goal of being the most desirable premium casual brand in Europe.“ Böck added. …
Date:5/11/2009
Source:Moodie