Italian fashion-to-media holding HdP today confirmed US jeans group VF Corp has shown an interest in buying its Fila sportswear unit, amid reports that it has called a board meeting for September 10 to consider the VF offer.

VF Corp, the producer of Lee and Wrangler jeans, Vanity Fair lingerie and North Face outdoor clothing, was first reported to be mulling a bid in June.

“There are talks for Fila underway. VF is one of the companies that has shown an interest,” said a spokeswoman for HdP.

HdP has also been in talks for several months with US investment fund Continental-Bain Capital and Golden Gate, a San Francisco-based private equity fund, with a view to a deal for Fila. HdP wants to sell its loss-making fashion businesses to focus on profitable media holdings.