.The store will be Gap’s ninth in the Greater China region, and will
span more than 15,000 square feet over four floors on Queens Road in
Hong Kong’s burgeoning Central District. It will feature collections
from Gap, GapKids, babyGap and GapBody .
.“Opening in Hong Kong is a momentous occasion and demonstrates Gap
Inc’s continued commitment to make our optimistic American style more
readily available to Chinese consumers,” said Redmond Yeung, president
of Gap Greater China .
.“Based on the demand levels we’ve experienced through e-commerce
sales over the last year, we know that Hong Kong consumers have a strong
appetite for Gap’s affordable, high-quality and uniquely American
fashion.” .
.Gap celebrated its first anniversary in China this month, and during
this time has expanded to four stores in Shanghai and four in Beijing.
In addition to Hong Kong, the company will open new stores in Shanghai,
HangZhou and Tianjin over the coming weeks .
.Since launching a local ecommerce site last year, online orders have
been logged from over 330 cities in China, covering all parts of the
country .
.The company expects to grow the fleet to about 45 stores in China by
the end of fiscal 2012 — up from the 15 it will have at the end of this
year .
.For major markets such as China, the company typically enters with
brand-building flagship stores, followed by Outlet and smaller stores in
outlying areas and an online expression of the brand .
.“We’re very optimistic about our entry into Hong Kong and believe
it’s a natural next step for our expansion strategy in China, especially
given its international relevance as a gateway to the fashion world,”
added Stephen Sunnucks, president of Gap Inc International .
Date:11/30/2011
Source:www.mrketplace.com