Shirt maker Phillips-Van Heusen Corp announced has won a licence from Calvin Klein to produce dress shirts under the cK brand name for sales in the United States, Canada and Mexicom.
The New York-based company said the new dress shirts will be available in department and specialty stores this fall and will cost between $40 and $50.
“We are truly excited to enter into this partnership with the Calvin Klein organisation,” said Mark Weber, president and COO of Phillips-Van Heusen.
“Calvin Klein is the world’s most recognised designer and one of the most powerful brand names in the men’s wear market.”
Tom Murry, president and COO, of Calvin Klein, added: “We are very pleased to align ourselves with the pre-eminent dress shirt manufacturer and marketer. Their skills in the men’s apparel arena are a perfect complement to our strong brand recognition.”
(www.just-style.com.
Date:8/22/2002
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