BCI is launching revised version of Claims Framework
The Better Cotton Initiative (BCI) is releasing a newly revised version of Better Cotton Claims Framework. The updated framework includes key changes that allow members to communicate about their sustainability efforts in a clear and compelling way, while at same time, ensuring that information is accurate and credible.
The latest version includes a new type of sustainability claim for eligible retailer and brand members. By linking farm level results to contributions made by members through their sourcing of Better Cotton, impact claims demonstrate a memberís contribution to BCIís global outcomes in relation to water, pesticides and profitability.
Last Update 2019-12-02