Primark has launched its first ever range of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the womens skinny jeans will be sold in stores across all markets, at a cost of £13/€17. Primarks customers are looking for amazing fashion at an affordable price, and this range is no different.
The launch of its first sustainable cotton jeans is an important step as Primark moves towards using sustainably sourced cotton across its product ranges. This range follows the introduction of sustainably sourced cotton into one of Primarks most popular product lines – womens pyjamas – which have sold over 11.2 million pairs since launch.